If you think about your vehicle wrap design from a general branding perspective it will go a long way to focus in on what the core of your business is. The sign says “Starbucks Coffee” that’s it. They did not have fries, soft drinks, ice cream, chicken sandwiches, fish, nuggets and bagels… Think about McDonald’s For the first several decades of their existence every one of the golden arches had the word “Hamburgers” on it. When you’re thinking of what you do think of one or two word answers. Eliminate all information which is not critical. So what can be done to eliminate all this information but still be able to let people know who you are and what you do?Ĭhoose what information is critical and what information is nice to have.
You could be losing dozens of potential clients a month who could be spending tens of thousands of dollars if you go with the wrong vehicle wrap design. Think about this, really let that sink in. We’re talking tens of thousands of dollars if not more. Or how much will be spent on plumbing, renovating, or pool service or landscaping. Think about how much money a home-owner will spend on maintaining their air conditioning system over the next 10-20 years. Losing the opportunity to earn a customer and the potential revenue generated by that customer is huge! Especially if you’re in the kind of business where you form long term relationships with your clients. The true cost of all this information is far more than just the money spent on the vehicle wrap design and installation. It will go a long way to focus in on what the core of your business is. To be brutally honest: There is no way anyone is going to digest all that information. In fact all that jumble will succeed in doing is making potential clients look somewhere else at something they can understand. With all this information the “vehicle wrap” ends up looking like a cluttered mess of random information that no one will ever read. If you only do one or the other it will be important to let potential clients know, but if you do both, it’s just one more thing for people to have to read. It similar to Christmas lights made in China that have a little warning attached “For indoor or outdoor use only”. So that means you work for everyone right? It’s unnecessary.
Another common mistake is made by contractors who list “commercial” and “residential” on their vehicles. We see it every day, a home services or home repair company will want to list all of the different kinds of home repairs they do from bathrooms, kitchens, living rooms, plumbing, windows, electrical, tile, cabinets, windows, pool repair. Service based businesses often run into the “Too Much Information” problem when it comes to vehicle wraps. What are the images? What are the graphics and words? Do you see companies listing all of the services that they perform? Do you see more than one tagline? Not often, and if you do it’s not nearly as effective and memorable as when the information is kept to a bare minimum. We tested a black Smartwrap, which definitely shows off the iPod’s white headphone cords, but would probably have preferred white or clear ones.Think of all the billboards you see as you’re driving around town. There’s a vague fashion component to the Smartwraps as well: Sumajin sells nine colors of them (white, clear, black, orange, blue, green, purple, red, and pink) as well as five colors of matching ear foam replacements ($1.00 per pair, red, blue, orange, green, and yellow) to match. Sumajin doesn’t recommend it for other types of cords you may want to organize – such as stereo components – but that seems a natural enough future extension of the brand given how well and easily the Smartwrap works. Consequently, your five-foot cord shrinks to two feet and you’re no longer left with a ton of dangling wire wherever you walk.īecause the Smartwrap’s made from rubber, it doesn’t damage your cords in any way. You place the Smartwrap someplace in the middle of the cord, wind the cord around Smartwrap’s center, and then lock the cord’s two ends in the rubber’s grooves. Sumajin’s Smartwrap ($5.00) is one of them.Ī bone shaped piece of flexible flat rubber with one diagonal groove on each of its ends, the Smartwrap does only one thing: it manages your headphone cord. Certain products are almost too simple to review, but they’re still worth recommending to our readers.
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